Digital Analytics Engineer (GA4 / GTM)

<p dir="ltr">About the Role</p> <p dir="ltr">We’re looking for a hands-on GTM + GA4 expert to audit, fix, and fully own our tracking setup across a custom-built platform. You’ll be working directly with a custom-coded environment and expected to bring precision, clarity, and clean data.</p> <p dir="ltr">If you love making messy tracking setups bulletproof, you’ll enjoy this.</p> <p dir="ltr">What You’ll Do</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Audit our current tracking setup and identify gaps across the full funnel</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Configure end-to-end tracking from landing page → key conversions</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Set up and validate two core conversion events for purchases.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Implement everything via Google Tag Manager (client-side only)</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Capture and pass user data securely for Enhanced Conversions</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Ensure clean data flow between GTM, GA4, and Google Ads</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">QA everything so we can trust the data fully<br><br></p> </li> </ul> <p dir="ltr">Requirements</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Proven experience implementing GTM + GA4 on custom-built websites</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Strong understanding of the dataLayer and event architecture</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Hands-on experience with Enhanced Conversions</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Experience debugging and validating tracking across tools</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Ability to work independently and communicate clearly on what’s broken and how you fixed it<br><br></p> </li> </ul> <p dir="ltr">Nice to Have</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Experience working with marketplaces or two-sided platforms</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Familiarity with subscription funnels and payment tracking</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Experience improving attribution accuracy for paid ads<br><br></p> </li> </ul> <p dir="ltr">Engagement Details</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Hourly contract</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Flexible hours, async-friendly</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Potential for ongoing work if it’s a great fit</p> </li> </ul> <p> </p>